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Agency: FIXERS
Year: 2016
Adidas Gareth Bale Presentation_
Pop Up Store

Spectacular assembly of the pop up store in the center of Madrid. We beat all the records by manufacturing a two-story printed canvas tent in less than an hour.

For this event we deployed more than 40 people in different teams. We did it with the Aluvision system, a modern aluminum frame that allows us to confront these types of assembly challenges and obtain an optimal result. Our client also commissioned us to set up all the audiovisual, stage, microphone and furniture displays for an event attended by footballer Gareth Bale, national and international press, and hundreds of people gathered at Calle Preciados. Outside, a stage was set up in which a machine was installed for a reflexive contest with audio equipment for a speaker and a DJ that brightened up the day for the entire audience. A challenge overcome with effort, passion, organization, production capabilities, and of course thanks to the skill and dedication of our excellent team.

Calle Puerto de Navacerrada 72
P.I Las Nieves, 28935, Móstoles
Madrid, Spain
+34 91 366 22 26


Carrer Josep Ros i Ros 39B
08740 Sant Andreu de la Barca
Barcelona, Spain
+34 93 667 76 38

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