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Agency: DRAFT FCB
Year: 2014
Heineken BBK LIVE_
Promotional Stand

Design and production of the promotional space for Heineken within the BBK Live Bilbao music festival. Inside there were activities with the aim of offering the experience to convert oneself into a rock star.

Construction of a stand made of wood with 4 promotional spaces, a warehouse and a production room. The front of the stand was curved with methacrylate windows. The central aisle united the spaces with a constructed staircase made of steel that connected to the elevated platform and the structure containing the jumping mat for the public.

Labeling and decoration, highlighting the displays, photocalls and props. We highlighted the totem in the form of a guitar spread throughout the festival. These totems reacted to audio by illuminating led strips as equalizers. A large guitar in the interior detected the guitar beat on an amplifier and determined the degree of the blow.

Audiovisual equipment and technical personnel providing screens of 80”, computers, wifi connection via satellite, sound and lighting.

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