• Facebook
  • Twitter
  • Google+
  • Youtube
  • Linkedin
logotipo 4foreverything
Heineken Hidden Stage. Primavera sound
Agency: DRAFT FCB
Year: 2014
Heineken Hidden Stage. Primavera sound_
Promotional Marketing

Design and production of the space for concerts within the Primavera Sound Music Festival in the Forum Park in Barcelona.

Heineken, one of the sponsors of Primaver sound, asked us to transform a circus school into a concert venue. For this we had to transform the site according to the promotional aesthetic. We had to protect the technical flooring of the school and for this we installed vinyl carpeting over the entire venue.

In the entrance we designed and constructed a portico composed of light boxes created with metallic structures and crowned by a large LED screen. We constructed an access aisle with more light boxes and a large photocall decorated with vinyl disks. All of the elements were produced and applied by our labeling studio. There was green LED PAR lighting, PixelLine shapes with lasers and video projectors that showed the agenda for the space. In the stage area we installed new pathways of truss to handle all the lighting and audiovisuals and establish the perimeter of the stage box through acoustic curtain. Over these structures we also hung the graphics and decorations for the scene.

They created an interactive totems that reacted with the sound and reproduced with programmable LED lights a graphic equalizer effect. These totems were distributed throughout the festival as a sign indicating the location of the "HIDDEN STAGE"

Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound
Heineken Hidden Stage. Primavera sound


MADRID
Calle Puerto de Navacerrada 72
P.I Las Nieves, 28935, Móstoles
Madrid, Spain
+34 91 366 22 26

info@4foreverything.com


BARCELONA
Carrer Josep Ros i Ros 39B
08740 Sant Andreu de la Barca
Barcelona, Spain
+34 93 667 76 38


Legal notice / Newsletter unsubscribe

logo 4foreveything pie

Member of:

logo IFES

195/5000 We request your permission to obtain statistical data of your navigation on this website, in compliance with Royal Decree-Law 13/2012. If you continue browsing we consider that you accept the use of cookies.
OK | More information