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Agency: 4foreverything
Year: 2016
Mobile World Congress Barcelona 2016_
International Congress

For the third consecutive year, 4foreverything has been in charge of the design, construction and customization of the District Theater of the Mobile World Congress, the largest and most influential fair of the sector.

Months of direct work with GSMA and Fira Barcelona gave rise to hundreds of renders, plans and adaptations that materialized in hall 8 of the Fira Gran Via in Barcelona. Six auditoriums whose entrances and decorations have corresponded with the corporate image of this edition, playing with triangles of different sizes that, together with the different colors and LED lighting gave volume and depth to the spaces. The interior of the theaters were presided by a large structure of truss and wood that, in a continuous form, was populated by elegant triangular shapes covered with white canvas and bathed with led surrounding the large frontal protection screens for the presentations. Customizable surfaces with light and graphics have allowed the brands to make these elements into their own space. Like in previous editions, each one of these auditoriums was customized daily with the corporate image, furniture, light and proper elements of each brand. As with the District Theater, for the third year we have been responsible for the design and construction of other areas like the Networking Lounge, the Speakers Corner or the AppLounge Stand in hall 8.1, dealing with the design, furniture, lighting, etc. Spaces that each year grow as do the expectations of their quality and finishes. This year new spaces have been added in the enclosure of the Fira, a series of meeting and business/company presentation spaces like the Graphene Zone or App Pods; common areas of communication, information or entertainment such as Videobooth, Sales Market or Delegate Lounge; and brand stands both in the back area, Gamelab and in pavilions with large influx. 4foreverything has taken responsibility for the design and construction of the MWC Shanghai booth, a presentation space for the next edition of the fair, combining an aesthetic line totally different from the other paces, with first class audiovisuals, meeting spaces and the customization of the MWC Shanghai. Three weeks of hard work for a team of dozens of professionals led to a successful outcome.

Proyectos destacados

Calle Puerto de Navacerrada 72
P.I Las Nieves, 28935, Móstoles
Madrid, Spain
+34 91 366 22 26


Carrer Josep Ros i Ros 39B
08740 Sant Andreu de la Barca
Barcelona, Spain
+34 93 667 76 38

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