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Samsung Smart TV in Plaza de Callao
Agency: CHEIL
Year: 2013
Samsung Smart TV in Plaza de Callao_
Product promotion

The communication, advertising and event agency CHEIL commissioned us with the construction and decoration of a gigantic Smart TV box simulating the packaging of the real product.

The box was composed of a truss structure, a 4x2m 6mm LED screen to demonstrate the content of the campaign. In order to ensure the maximum aesthetic of the real packaging we constructed a box through a wooden structure that was fully lined with printing canvas made in our labeling and carpentry studios. Inside the box the CHEIL agency created some content so that the public would have an unforgettable experience and asked us to recreate some very special light and sound features as well as line the interior with acoustic felt and decorative fabrics. We covered the floors with aritifical turf and carpets to make the visitors’ experience feel even more real.

Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao
Samsung Smart TV in Plaza de Callao


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