And Madrid’s streets were filled with footballs

CLIENT: Havas Media

The ball is the heart of LaLiga, the accelerator of the fans’ heartbeat, the hub of a competition that is as thrilling as it is passionate. For the 2020/2021 season, Puma and LaLiga got together with Havas Media to present the two official footballs, Accelerate and Adrenalina, with a high-impact action on the streets of Madrid.

Overnight Madrid’s main streets and squares (accesses to Plaza Mayor, Puerta del Sol and Plaza de Callao) were filled with replicas of these balls, turning the city’s bollards into advertising media. Over 30 units were produced in different sizes. 4foreverything was tasked with running this street marketing action, seeing to the production and assembly of these balls along with handling Madrid City Council permits to place them in the city’s main thoroughfares. This street marketing action unquestionably enhanced the brand’s visibility and brought it closer to the general public in an action which went viral.

PUMA STREET MARKETING. MANAGEMENT AND PRODUCTION

PUMA STREET MARKETING. STREET PERMISSIÓN MANAGEMENT

PUMA STREET MARKETING. STREET ACTION IMPLEMENTION

CLIENT: Havas Media

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