CLIENT: Havas Media The ball is the heart of LaLiga, the accelerator of the fans’ heartbeat, the hub of a competition that is as thrilling as it is passionate. For the 2020/2021 season, Puma and LaLiga got together with Havas Media to present the two official footballs, Accelerate and Adrenalina, with a high-impact action on the streets of Madrid. Overnight Madrid’s main streets and squares (accesses to Plaza Mayor, Puerta del Sol and Plaza de Callao) were filled with replicas of these balls, turning the city’s bollards into advertising media. Over 30 units were produced in different sizes. 4foreverything was tasked with running this street marketing action, seeing to the production and assembly of these balls along with handling Madrid City Council permits to place them in the city’s main thoroughfares. This street marketing action unquestionably enhanced the brand’s visibility and brought it closer to the general public in an action which went viral.
CLIENT: Chanel Chanel’s Christmas campaign took to the streets with a high-visibility, high-profile street marketing action. The new campaign’s icon, the Christmas ball, came to life in the heart of Madrid in Plaza de Colón. The core of this street marketing action was an installation of a large inflatable ball, six metres in diameter and three metres high, featuring iconic brand items inside it and where event staff handed out product samples. It was accompanied by an OOH advertising campaign in the main adjoining streets so as to generate traffic to the site. An original street marketing action which brought the iconic brand closer to the general public.