4YFN 2023 Mobile World Congress Startups
The trade show is celebrated simultaneously with MWC; it is one of the benchmark events for the start-up ecosystem. The 4foreverything agency has worked in collaboration with GSMA and the Trade Fair Centre: Fira, Barcelona
If there is a project that has been a major challenge for 4foreverything, it is 4YFN. Coinciding with MWC, this event assembles over 300 start-ups as well as combines different feature and conference areas, auditoriums, rest areas and private zones.
Each year, the architecture and design team work together under an umbrella concept established by the organisation that provides coherence to the entire event and which is reflected in each of these areas. The 4foreverything agency coordinates the design and planimetry of these spaces, the stage design and executes the whole production, always seeking innovative materials and proposals.