ADIDAS Z.N.E COLLECTION PRESENTATION

TURN A STORE INTO A STAGE IN AN HOUR. ANYONE ELSE QUICKER?

CLIENT: TRO EXPERIENTIAL

Through Tro Experiential Adidas asked us to turn its store on Calle Preciados in Madrid into a setting for a press conference with journalists, influencers, a media area, a photocall, a stage for a speaker, an interactive game and the standout presence of Gareth Bale. We were given a one-hour record time and were able to do it due to good planning, a 40-strong team and our exclusive Aluvision assembly system.  Bale is extremely fast; so are we.

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