Nissan Champions League

All Champions League partner’s investment is on display for just 4 days.

“We go over and above our expected numbers. We made a great team!”
Dave Westmoreland
Project Director TRO UK

CLIENT: NISSAN

Nissan and its agency TRO UK tasked 4foreverything with providing all the entertainment activities for the fans and executives who came to Madrid for the final of the UEFA Champions League where Nissan is a main partner. Nissan’s global sponsorship strategy included seizing the opportunity to launch an all-electric Nissan vehicle and the need to create experiences for the attendees which were fun, high profile and engaging enough during one of the most message, entertainment and emotion-packed weekends for football fans.

A VIP area was installed at the Wanda stadium with a spectacular set-up in which lighting and LED effects created an exclusive and high-tech atmosphere. Meanwhile, the Fun Zone was at the Puerta del Sol with a double height stand open on the top floor. The cars could be experienced live and lots of activities were run including the visit by Champions League legends.

Plus a dinner at the Quinta del Jarama featuring a DJ was the cherry on the cake of a day where football took centre stage. Not even a one-minute breather; four days of events and technology to fully leverage an entire year’s investment by a large international client.

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