The challenge of connecting brands and customers during COVID-19

CLIENT: ENDESA

The ban derived from COVID-19 in relation to the gathering of people has not been a brake to continue connecting brands and customers.

Endesa, a company that has always shown itself to be one step ahead, had to celebrate the Annual Conference for Internal Trainers of its School of Sales and Customer Service (ev&a).

The electricity company, before The complications of conducting this event in person opted for a new hybrid event format. From the 4Feverything eLive Events online event broadcast set, an event was held with the remote intervention of up to 15 speakers, including the renowned neuroscientist Mariano Sigman, and moderated live from the set by presenter Jota Abril.

At the event, the School’s plans for next year were presented and the 2019 Best Trainers Awards were presented within the Suma Cathedras program. The more than 200 employees invited to it enjoyed a private streaming connection where they could share with the direct staff of the School a multitude of content in different formats as well as interact in real time with the speakers present from their homes.

The live broadcast from the set and the performance through robotic cameras ensured at all times that there was a safe space for all online attendees.

A way to continue holding events and to stay connected in distancing times.