The Future of Advertising: an online event with more than eight hours of broadcasting time

CLIENT: Marketing Directo

The flagship event in the marketing and advertising industry was completely revamped to bring its attendees an unprecedented hybrid experience.

For more than eight hours, our hybrid event space in Móstoles was turned into a stage with face-to-face and remote interventions by the advertising industry’s key players to craft a hybrid event which bridged physical distance and constantly engaged with the audience.

Over 20 presentations and panel discussions, interventions by the top brands (Burger King, TikTok, DAZN Spain, PepsiCo, etc.), the leading industry professionals and a vibrant agenda which even included a live concert.

4foreveryting provided management and technical control of this hybrid event together with the website where it was streamed. The result? More than 5,000 viewers connected and over 40 million Twitter impressions.

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