CLIENT: FAES One of the biggest challenges in 2020 was to ensure that teams working remotely throughout the year stayed together, stayed connected and continued identifying with companies’ values as their own. This is the problem which FAES, like other businesses, came across when holding its annual event online: how to bridge the distance between teams and keep on inspiring engagement? Faced with this challenge, 4foreverything set up the online two-day event for FAES in which online attendees (more than 170 employees) were divided into groups and specialised chats yet also shared content and projects together. Values such as approachability and collaboration took centre stage at this website-based online event streamed from the Próxima Estación hybrid event space. 4foreverything was entrusted with the creative proposal, the agenda, choosing presenters and activities, audiovisual arrangements and complete technical control of the event. As a final touch, on the second day a collaborative video was unveiled made by all FAES employees who took part in getting the event up and running over the fortnight before it was held and directed by Zapata Tenor, the event’s emcee.
CLIENT: Marketing Directo The flagship event in the marketing and advertising industry was completely revamped to bring its attendees an unprecedented hybrid experience. For more than eight hours, our hybrid event space in Móstoles was turned into a stage with face-to-face and remote interventions by the advertising industry’s key players to craft a hybrid event which bridged physical distance and constantly engaged with the audience. Over 20 presentations and panel discussions, interventions by the top brands (Burger King, TikTok, DAZN Spain, PepsiCo, etc.), the leading industry professionals and a vibrant agenda which even included a live concert. 4foreveryting provided management and technical control of this hybrid event together with the website where it was streamed. The result? More than 5,000 viewers connected and over 40 million Twitter impressions.
CLIENT: GAMELAB The exceptional circumstances brought about by the Covid-19 crisis meant that Gamelab, the preeminent videogame event in Spain, was held in hybrid format for the first time in its more than 15-year history. 4foreverything’s eLive Events facilities in Boadilla del Monte and Móstoles were used to simultaneously stream more than 42 talks from a number of rooms seen by over 15,000 spectators across three continents. As it was an international gathering, the online event featured a simultaneous translation service to listen to the talks in Spanish and English. The streaming signal was broadcast from 4foreverything’s two hybrid event studios and alternated over the three days of this online event with a range of content coupled with the presence of presenters and some of the speakers in person. Coordination for this online event and signal production and management were provided at a single technical control desk. The online event included the presentation of the National Videogame Industry Awards which recognised the most outstanding projects undertaken by studios and professionals in Spain in 2019.
CLIENT: TOUS The new Tous fragrances were presented in an online event hosted by our hybrid event studio in Móstoles. There the brand’s iconic bear and the colour pink flooded screens, stage sets and furniture. Employees, press and customers viewed the exclusive presentation of the new Tous fragrance via streaming in three separate screenings. The online event featured speakers in person and a total of 200 guests connected to the website which was developed and produced by 4foreverything.
CLIENT: ENDESA The ban derived from COVID-19 in relation to the gathering of people has not been a brake to continue connecting brands and customers. Endesa, a company that has always shown itself to be one step ahead, had to celebrate the Annual Conference for Internal Trainers of its School of Sales and Customer Service (ev&a). The electricity company, before The complications of conducting this event in person opted for a new hybrid event format. From the 4Feverything eLive Events online event broadcast set, an event was held with the remote intervention of up to 15 speakers, including the renowned neuroscientist Mariano Sigman, and moderated live from the set by presenter Jota Abril. At the event, the School’s plans for next year were presented and the 2019 Best Trainers Awards were presented within the Suma Cathedras program. The more than 200 employees invited to it enjoyed a private streaming connection where they could share with the direct staff of the School a multitude of content in different formats as well as interact in real time with the speakers present from their homes. The live broadcast from the set and the performance through robotic cameras ensured at all times that there was a safe space for all online attendees. A way to continue holding events and to stay connected in distancing times.