CLIENT: IE UNIVERSITY For years 4foreverything has been the company chosen by Instituto de Empresa IE to arrange and conduct the graduations of its students. This involves a carefully planned logistics and coordination effort. Each graduation is a unique challenge which calls for flawless mastery of time and in-depth knowledge of the protocols intrinsic to an event of this kind. The ceremony held in July 2019 involved a morning graduation and a completely different one in the afternoon on the same day. The first graduation was for 2,900 people and the second for 4,400. With different protocols and very little leeway between one and the other to tailor stages and guest areas. A 90-strong crew including coordinators, assemblers, technical and protocol staff managed to do it. Once the ceremony had been successfully completed, IE set us another tricky challenge for the next graduation to be held in December: how to make the 900-diploma award ceremony more vibrant and fast-paced while complying with a strict timetable of less than one hour. On this occasion we devised a technological solution to speed up movements more efficiently. Each diploma had a barcode so a scanner could read the student’s name which was then projected onto a screen on the stage. This solution coupled with faultless event performance meant each family and graduate knew automatically and precisely who the student was who was picking up the diploma on the screen. The award ceremony was finally shortened to just 40 minutes.
The Climate Summit: everyone was watching us. “Hemos recibido un reconocimiento unánime no solo por parte de Naciones Unidas y el Gobierno de España, sino por el conjunto de la sociedad española y la comunidad internacional.”Eduardo López-Puertas Bitaubé.Director General de Ifema CLIENT: IFEMA 4foreverything was one of the three firms selected by IFEMA for one of the biggest organisational challenges of 2019; the change of venue of the COP 25 climate summit from Santiago de Chile to Madrid with just one month’s notice. We had only a week and a half to get the plans ready and the project approved. We worked against the clock on the design and production of two halls covering more than 5,000 m2: the UN staff office (300 m2), the media centre (4,200 m2 for print, digital and broadcast press), the VIP room, board rooms and the Government and UN offices. Plus we designed all the décor of the Red Area (VIP access for the authorities to the photocall and grandstand) and the handshake area for the authorities. In record time and with an inescapable obligation: all materials and processes had to be sustainable, a requirement 4foreverything has been geared up to meet for some time. We used our exclusive Aluvision assembly system which is fully reusable, easier to store and lighter, thus cutting down on transport and emissions. The graphics were printed with latex ink, which is chemical-free and cleaner than conventional ink. The assembly was performed with electric forklifts. The team of designers, project managers, assemblers and coordinators were available fulltime, adapting to the needs of a highly demanding customer such as the UN and coordinating with an international team with which we held daily follow-up meetings and sorted out last minute changes. We strive to help build brands and this time we have helped the most important one: the Spain brand.
All Champions League partner’s investment is on display for just 4 days. “We go over and above our expected numbers. We made a great team!” Dave Westmoreland Project Director TRO UK CLIENT: NISSAN Nissan and its agency TRO UK tasked 4foreverything with providing all the entertainment activities for the fans and executives who came to Madrid for the final of the UEFA Champions League where Nissan is a main partner. Nissan’s global sponsorship strategy included seizing the opportunity to launch an all-electric Nissan vehicle and the need to create experiences for the attendees which were fun, high profile and engaging enough during one of the most message, entertainment and emotion-packed weekends for football fans. A VIP area was installed at the Wanda stadium with a spectacular set-up in which lighting and LED effects created an exclusive and high-tech atmosphere. Meanwhile, the Fun Zone was at the Puerta del Sol with a double height stand open on the top floor. The cars could be experienced live and lots of activities were run including the visit by Champions League legends. Plus a dinner at the Quinta del Jarama featuring a DJ was the cherry on the cake of a day where football took centre stage. Not even a one-minute breather; four days of events and technology to fully leverage an entire year’s investment by a large international client.
4% faster Nike shoes at a booth assembled 100% faster. CLIENT : LATERAL THINKING The Barcelona Marathon is one of the year’s biggest sports events and Fira de Montjuïc hosts the Runner’s Fair alongside it. Nike naturally had to be there with a major new release: the presentation of the new Nike Zoom Vaporfly 4%, a shoe with a more efficient design which generates 4% more speed in the stride. The booth design was 6 metres high covering an area of 200 m2 and featured a product exhibition area and a testing area equipped with treadmills along with an app developed by the brand to check the new model’s effectiveness. The problem was how to assemble the stand in record time: just five days. A challenging test for our exclusive Aluvision assembly system (modular aluminium frames which are lighter and more sustainable) which also enables decoration with materials such as plexiglass, polycarbonate and canvas. Nike’s innovation was as popular as the innovation in the assembly of its stand.
Congress for startups has to feature innovative ideas CLIENT: FIRA BARCELONA Every year 4FYN is run as part of the Mobile World Congress. It is an international exhibition and activities platform for startups. 4foreverything won the pitch for the integrated management and complete production of 4YFN, totally revamping the concept and overall design of the exhibition. The 14,000 m2 at Montjuïc’s Hall 8 were restyled to present a more consistent image of the innovative world of startups. All the areas for the 500 exhibitors were built featuring 17 special booths. Four auditoriums were set up for 150 to 500 people: Sabadell Auditorium (500 pax), Garden Stage (300 pax), Agora Stage (150 pax) and Summit Stage (100 pax), all fitted out with audiovisual, scenery and decoration facilities. We installed three meeting rooms and an 800 m2 venue in the Discovery area, which hosted a presentation area, a common area and the Investor area. Barcelona MWC now has a world-class exhibition for startups.
CLIENT: CHEIL WORLDWIDE Pop-up store in Plaça de Catalunya in Barcelona to present the new SAMSUNG PAY payment system.
CLIENT: TRO EXPERIENCIAL Presenting BBVA and Celler de Can Roca training grants to the best hotel and catering students in Spain.
CLIENT: SEAT Presentation of Seat’s first electric motorcycle at the Smart Mobility Congress.
The setting where 7.000 people experienced the most thrilling moment: their graduation. CLIENT: LIQUID Liquid commissioned us to undertake the graduation ceremony for EAE Business School, one of the world’s premier business schools. The significance of the event, the venue chosen (the Madrid Arena), the logistics of the graduation itself with 7,000 people, and a timeframe of only 48 hours: a challenge as big as the excitement of the students, their families and professors. Our exclusive Aluvision assembly system provided us with unprecedented flexibility to create a 44-metre stage at two heights, featuring a giant LED screen on which the graduation was broadcast live. An 80-strong crew worked for 48 hours non-stop to get all the details ready, from accreditation to protocol for the ceremony. A unique moment in the lives of 7,000 people. And in ours.
THE WORLD’S PREEMINENT PHARMACEUTICAL FAIR CHOOSES US TO AVOID HEADACHES. CLIENT: GES CPhI is one of the premier global events for the pharmaceutical industry and every year it is run in a different city. Since 2015 4foreverything has been involved in each edition. In 2019, the fair was held at Messe Frankfurt where we set up 50 premium designer booths and more than 4,500 m2 of exhibition area divided into several halls and over a number of floors in just four days. Over 80 people including project managers, assemblers, audiovisual personnel, sign makers, painters, electricians and graphic designers came to Frankfurt. This small organisation used more than 19 trailers for assembly and disassembly plus two additional trucks and nine people for in-house logistics. These dimensions are the measure of the capability of a company at one of the world’s largest trade fairs. It is no surprise that every year CPhI chooses us, anywhere in the world.