Nissan UEFA Champios League 2019 Sponsorship

Tags

Experiential space

Public space

VIP

Stage design

Audiovisual production

Nissan, though its TRO UK agency, commissioned the 4foreverything agency to carry out all the entertainment activities for the fans and executives who visited Madrid to attend the 2019 UEFA Champions League game, in which Nissan was the main sponsor.

Nissan’s international sponsorship strategy included using the occasion to launch a 100% electrical Nissan vehicle and the need to create experiential actions with amusing, appealing and high profile activities for the participants based on multiple messages with an exciting show full of emotions in a special weekend for football fans.

The Wanda stadium was completely customised and the facility housed a VIP tent with an amazing set-up where the lighting and special effects with LED lights created an exclusive technological environment. Meanwhile in the Puerta del Sol, there was a Fun Zone with a two-floor stand open on the upper floor where the cars could be experienced first-hand; numerous activities were also organised, including a visit by the Legends of the Champions League.

The finale was a Gala dinner at the Quinta del Jarama. Without a moment to rest, these four intense days of events and technology effectively maximised an entire year’s investment for a major international customer.