Chanel takes the streets by storm

CLIENT: Chanel

Chanel’s Christmas campaign took to the streets with a high-visibility, high-profile street marketing action.

The new campaign’s icon, the Christmas ball, came to life in the heart of Madrid in Plaza de Colón. The core of this street marketing action was an installation of a large inflatable ball, six metres in diameter and three metres high, featuring iconic brand items inside it and where event staff handed out product samples. It was accompanied by an OOH advertising campaign in the main adjoining streets so as to generate traffic to the site.

An original street marketing action which brought the iconic brand closer to the general public.

CHANEL STREET MARKETING. EVENT ORGANIZATION

CHANEL STREET MARKETING. STREET PERMIT MANAGEMENT

CLIENT: Chanel

Chanel’s Christmas campaign took to the streets with a high-visibility, high-profile street marketing action.

An original street marketing action which brought the iconic brand closer to the general public.

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