Chanel Experiece Lab Presentation

Experiential space
When it involves the participation of your internal audience in the values and concepts for next year's campaign, no effort is too great. Likewise, if you work with a brand like Chanel, you must pay maximum attention to every detail.

Based on these premises, we designed and created a space for Chanel where their marketing teams could experience the latest products for the upcoming year immersed in an exquisite setting.

Different rooms of the brand's training school in Madrid were transformed into immersive spaces as if they were a laboratory, in order to directly experiment with all the company's new products.

As the brand's style demands, different spaces were designed with carefully selected materials such as glass, LED lights, white lacquered surfaces, subtle lighting with special attention on a more rural inspiration with the invention of a greenhouse surrounded by nature.