European society of cardiology congress

How to integrate design and creativity to enhance the experience of attending a scientific congress

CLIENT: ESC

After two years of global pandemic live events are making a strong comeback. And this comeback brings along new scenarios and challenges concerning the design of this kind of events.

It’s now, more than ever, crucial to create attractive spaces that would trigger certain emotions and build on the overall experience.

This annual Cardiology Congress is a good example of that. We were briefed on designing and producing of some of its areas and stages, like Global Community, Resesarch Gateway, The Zone and Meeting on the Go, with the focus on client’s priority to turn this congress into one of their most memorable experiences ever.   

Our solution was to create spaces that would give continuity and consistency to the general identity of the congress. One common element linked the main spaces like Research Gateway, reserved for medical presentations, and The Zone, reserved for conferences, and this element were large-sized fabric straps, resembling the typical heartbeat lines on an ECG graphic, pending from certain spots along the space.

The Global Community area, reserved for institutional speakers, was designed using the haemoglobin structure as a building concept for defining and distributing its interior spaces. Design-wise we also took into account some elements representing the way in which this protein transports oxygen into tissues via different substructures and the central nucleus.          

The interior distribution consisted of various sections separated by tile-paved ‘streets’ and ‘pathways’ leading to the main stage right in the middle. Each of these sections combined open-concept booths with spacious meeting and networking areas. All designed with the same triangular modules used for bleachers.     

The open concept was adopted as an overall approach to the design of this congress in order to facilitate and encourage communication and networking among attendees, exhibitors and other participants.  

To make the space feel more cosy and pleasant we used natural materials and plants, highlighting the sustainable commitment of the congress.  

Previous Next