Wallapop WindowSHop

Experiential space
Public space
Two impressive display windows and two emblematic cities to create environmental awareness in an activity for Wallapop.

Can you design and create a display window full of plastic?

Said and done. With the help of MONO MADRID, we created two display windows in Madrid and Milan for Wallapop in order to raise awareness about the positive impact of reusing items in the environment.

The 4foreverything agency was in charge of prospecting and selecting both display windows as well as their design and production. Over 400 plastic items of all types were used to represent major savings in tons of carbon which is achieved by shopping in Wallapop.

A major awareness event with a very charitable goal, since the items were donated to a NGO for their usage and returned to Wallapop for their reuse.