CPHI 2023 Pharmaceutical event

Trade Show
The world’s largest pharmaceutical event with the presence of the most representative brands in the sector; it rotates every year to celebrate it in a different venue. Since 2017, the 4foreverything agency collaborates with Spiro and Informa Markets in the design, production and creation of the feature areas as well as the designed stands for diverse exhibitors.

The year 2023 was especially significant. The event was celebrated at the Barcelona Trade Fair Centre: Fira Gran Vía and besides the usual challenges such as its large size and the number of suppliers involved in the development of this trade fair, it included the organisation's objective to become a benchmark trade fair in sustainability. In addition to working with reusable and recycled materials and using sustainable printing and production items such as FSC wood or PVC-free materials; this event had the objective to achieve Zero Waste.

The 4foreverything agency implemented a sustainable strategy to accomplish this goal and we adopted our work, assembly and disassembly processes with the aim to reduce waste to the maximum and seek a second life for several produced items such as canvasses.