Have you ever thought about the possibility of making your stand reusable? Apart from it being a sustainable practice, it's a profitable solution that doesn't impede design and originality.
In situations where a client thinks about attending several events within the year, reusable solutions make sense because they are practical, flexible, and visually coherent.
These types of solutions aren´t just based on using resources, but about using the available resources to the maximum capacity by making adaptations and generating the most impact without losing strength.
There are many advantages of using reusable stands, among them, resource optimization and economic efficiency.
Made to last... and adapt
Designing a stand that works for more than one occasion implies a detailed creative process that starts with the design process.
You also must consider that not all events are the same. Each space, each audience, and each objective require adjustments. That's why working with modular structures or versatile carpentry systems allows us to adapt the design to different conditions without compromising the result.
These types of formats offer a clear advantage: they allow to preserve the core of the project and modify only the necessary elements, always maintaining a cured and updated image
Durable materials
A reusable stand must be built with materials that can withstand several assembly and disassembly processes. Additionally, it's also important that the materials are aligned with the values that are expected out of the brand: durability, but also responsibility.
That's why the use of lightweight structures, recyclable tarps, or efficient lighting systems aren't just a technical choice: it's a coherent decision. The characteristics that a sustainable stand must have are varied. Being on top of the latest trends in sustainability ensures differentiation in a market where these types of solutions are increasingly required.
Technology and experience: The perfect balance
Nowadays, it's almost unheard of to design a stand without any digital elements. In the case of a reusable stand, the key is integrating technology that can be dismantled, moved, and adjusted without complications.
Screens, interactive content, or small sound systems can be helpful to adapt what the client wants to communicate at each fair, and they can be changed without modifying the general structure of the stand. This way, the experience stays the same and the stand remains functional.
Personalization without losing structure
A structure that is thought out to be reused doesn't always have to look the same. Elements like graphics, messages, or lighting can be thought of as mobile parts of the stand that can be used to tweak the visuals of the stand without changing the essence of the space. This type of approach allows you to participate in several events during the year without losing freshness and becoming repetitive. Definitely a great advantage of reusable stands.
Logistics and storage
If you opt for these types of stands, there is a variable that must be considered: storage in between events. You must take logistics and rental of storage space into account when budgeting for the stand.
Types of stands
The options for these types of stands are very varied, and your brand's objectives should be what determines your decision.
- Modular stands: The more commonly known option, made out of panels and structures assembled in different shapes.
- System stands, like the Be Matrix system. Using standardized systems (generally steel or aluminum) that allow building different designs.
- Hybrid stands: They combine reusable modular elements with ad hoc personalized elements.
Conclusion
Designing a reusable stand is a practical, but also strategic decision. It means understanding that you don't have to start from scratch every time to create memorable experiences.
When carefully thought out, the same design can evolve, adapt, and keep on surprising.
