The world of events and trade fairs is changing. Brands no longer just aim to stand out—they want to do so responsibly. Increasingly, companies are asking themselves how to reduce the environmental impact of their activities without compromising the quality of the experiences they offer. In this context, sustainable stand design has gained prominence: it’s not just an aesthetic choice, but a way to communicate values and coherence.
A new approach: more sustainable events
For years, stand design focused on spectacle and visual impact. And sure, that’s fine—but today, the trend goes beyond aesthetics. The goal is to create spaces that convey values while reducing their environmental footprint. Clients now appreciate not only creativity but also the commitment and environmental responsibility behind every decision.
Designing sustainably does not mean giving up innovation. It means designing with reuse in mind, using more durable materials (recycled or recyclable), planning logistics smartly, and opting for reusable and modular solutions. All of this helps reduce waste, energy consumption, and the carbon footprint of fairs and congresses, while enabling the future repurposing of certain materials.
Main environmental impacts at events
In-person events, especially large-scale ones, can generate significant environmental impacts if not managed properly. The most common include:
- Waste from single-use materials such as vinyl, carpets, or non-recyclable wooden structures.
- High CO₂ emissions from transporting materials and moving staff.
- Excessive energy and water consumption for lighting, HVAC, or catering.
- Waste from promotional materials and non-reusable graphics.
- Significant CO₂ emissions from guest logistics to and from the event venue.
Reducing these impacts isn’t immediate, but it is possible with careful event planning. Investing in sustainable stands is one of the most effective first steps toward this change.
The starting point for such a stand is the choice of materials. Priority is given to recycled, recyclable, or low-impact options, such as FSC-certified wood, recycled aluminum, or reusable fabrics. PVC-free materials are also preferred. Additionally, the use of harmful paints is minimized, replaced with natural finishes.
Another key aspect is logistical optimization. Designing lightweight and modular structures allows for more efficient assembly, less transportation, and a direct reduction in emissions. This leads to the question: WHAT CHARACTERISTICS SHOULD A SUSTAINABLE STAND HAVE? Key factors include durability, ease of assembly, and the ability to reuse materials across multiple events.
Strategies to reduce environmental impact
Beyond design, many decisions help reduce a stand’s environmental impact:
- Efficient space planning.
- Incorporating low-energy LED lighting.
- Digitizing content to avoid printing.
- Working with local suppliers to minimize transport.
- Proper waste management, including separation and recycling.
These measures not only reduce environmental impact but also add value to brands, allowing them to demonstrate their commitment concretely during the event.
Reuse and circularity
Reuse has become an essential practice in stand design. Opting for modular and adaptable structures allows elements to be reused at different fairs, adjusting aesthetics without generating unnecessary waste. Understanding HOW TO CREATE A REUSABLE STAND is therefore essential to move toward a more circular economy in the events sector.
In addition to environmental benefits, this strategy offers economic advantages: reducing the need to produce new elements optimizes production and transportation costs, resulting in long-term sustainable returns.
Other often overlooked—but equally important—aspects of creating a sustainable stand include hiring staff at risk of social exclusion and selecting catering that is local, diverse, and accommodates dietary restrictions. To address social sustainability, agreements with social NGOs can also be made to donate leftover materials from these stands.
Conclusion
Designing stands with sustainability criteria is not just about image. It is a strategic choice that strengthens brand credibility and connects companies with the values that matter today: responsibility, coherence, and environmental commitment.
Every decision counts. Reusing structures, choosing recycled materials, and reducing energy consumption are concrete actions that make a difference. Sustainability is no longer an alternative—it is the way to create experiences that respect the present and safeguard the future.
