What?
Madrid experienced a true week of technology alongside PcComponentes. The second edition of the PcComponentes Awards and the first edition of TECNOFEST transformed Teatro Príncipe Pío and Espacio Delicias into two completely different experiences, yet with the same visual and narrative identity: bringing technology closer to the public through entertainment, innovation, and digital culture.
How?
The challenge was coordinating, in record time, dozens of suppliers, teams, and different disciplines to bring two simultaneous productions to life, each with completely different needs. From developing the graphic identity, AV coordination, and staging for the awards gala, to building stages, experiential areas, and TECNOFEST activations, every detail had to come together to create a smooth, dynamic, and immersive experience.
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