Corporate events

Corporate events are planned, coordinated, and executed company activities (internal or external) aimed at business, brand, or cultural objectives. Examples include conventions, product launches, and press presentations. Types: Internal: Employee-focused (conventions, kick-offs, anniversaries, teambuildings) External: Public-focused (launches, roadshows, press events) ROI Measurement: ROI = (Revenue - Costs) ÷ Costs ROX (Return on Experience) complements ROI, measuring audience experience impact on behavior and business outcomes.