Trade show

A trade show is a planned, temporary event where companies from the same sector—or related industries—showcase their products and services to buyers (B2B), influencers, and sometimes the general public (B2C), aiming to generate leads, sales, and partnerships. Organized by a trade operator or sector association, trade shows are typically held annually or biennially in a convention center or suitable venue. Objectives: Generate qualified leads, increase brand awareness, and recall. Capture or strengthen partnerships.  Participation: Exhibitors join trade shows via stands, which may be modular or custom-built. Modular stands offer less customization, whereas custom stands are fully tailored to the brand’s needs. Examples: Fruit Attraction, Fitur, Mobile World Congress