August 13th 2026
We were delighted to take part in the IPMARK Experience XIII Special, an edition exploring how the events industry is evolving and the new ways brands are connecting with their audiences.
Our Head of Events, Antonio Muñoz Carrera, shares our perspective on the present and future of the industry, highlighting the importance of creating experiences that go beyond the spectacular to generate real connections and value for brands.
Because we believe the future of events lies in combining creativity, strategy, technology and content to create increasingly relevant experiences.
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