Our Chief MarCom Officer, Raquel Seiz, took part in the Afterwork programme on Capital Radio, a daily show dedicated to SMEs, professionals, freelancers and entrepreneurs, focused on key business trends in a networking-oriented format that encourages experience sharing.
During the interview, hosted by Eduardo Castillo, the evolution of the events industry was discussed, highlighting the increasingly strategic role of production in creating brand experiences for international clients. In this context, the importance of collaboration between different teams and cultures was emphasised, where adaptability, cultural sensitivity and coordination are key factors for successful global projects.
The recent Macao corporate event, an international project delivered by 4foreverything, was highlighted as an example of this global approach to event production. The upcoming PcComponentes Tecnofest was also mentioned, reinforcing the company’s ability to design and produce innovative experiences that connect technology, brands and audiences.
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