At the fifth edition of Brands Meet People by IPMARK, held at the Callao City Lights rooftop, nearly 20 industry professionals discussed the role of immersive experiences, artificial intelligence, and transparency with clients.
The discussion addressed how technology—and especially AI—is no longer an add-on but is becoming an essential catalyst for personalized experiences, optimizing both processes and creativity.
A shift in the client–agency relationship was also explored: greater demands, the need to justify investments, and a stronger focus on transparency. Among the participants was Julio Jiménez Clemente, Head of Creative Strategy at 4foreverything, who took part in the sector’s strategic discussions.
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