4foreverything took part in the 10th edition of IPMARK Experience, where the central focus was sustainability applied to events.
The special report focused on how sustainability is no longer an add-on but is becoming a strategic pillar that delivers quality, reputation, and efficiency.
Barriers such as a lack of knowledge across the value chain or resistance to change were acknowledged, while it was argued that certain measures can generate structural savings (reuse of scenography, reduced transportation, digitalization).
From 4foreverything, we highlighted concrete actions such as the installation of solar panels, the use of reusable modular structures, collaboration with suppliers trained in sustainable criteria, as well as the development of the “Intervention Guide for Sexual Assault in Events” in partnership with the MUM Association.
The special emphasized that the future of the sector depends on aligning discourse with action: sustainability must be integrated into every phase of an event, from design to social legacy, to ensure coherence and real value.
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