Let’s talk event organisation and event management…

We’ve created a specific space to talk about sustainability, event organisation and event management, as well as all the top tools and trends in the event world.

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21/05/2024

Guerrilla marketing and its role in experience creation

Guerrilla marketing transforms traditional advertising by creating memorable and impactful experiences. In our article, we explore innovative strategies and successful examples that demonstrate the power of this bold approach to capture attention.

Experiential marketingBrand experienceEvent design
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20/05/2024

Experiential marketing examples to apply to your strategy

Including experiential marketing in your events, brand activations, live demonstrations, etc., helps you to enhance their impact and improve the connection with customers. Here are some examples.

Experiential marketingEvent tipsBrand experience
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25/03/2024

Brand ambassadors and how to create them through experiences

In this article we're speaking about key points to take into account and strategies to create true brand ambassadors.

Brand experiencesEvent organizationExperiential marketing
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28/02/2024

What is engagement and strategies to increase it

In this article we are speaking about the main strategies for a brand to engage with its customers.

Experiential marketingBrand experiencesEvent design
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22/02/2024

Foundations of a brand experience

In this article, we are going to recap the foundations of a brand experience to form a kind of a checklist of essentials to guide your approach to your next project.

Brand activationEvent organizationExperiential marketing
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12/02/2024

Event catering: how to connect with the audience

In this article we once again speak about catering, about how to use gastronomy to connect with the audience.

CateringEvent organizationEvent tips