The most successful cases in the organization of experiential events
In this article we will get to know some of the most successful experiential events in recent years to take ideas and put them into practice.
05/10/2021
Let’s talk event organisation and event management…
We’ve created a specific space to talk about sustainability, event organisation and event management, as well as all the top tools and trends in the event world.
This month’s top reads:
The importance of logistics in events
In the following article we will talk about the importance of logistics in events. Keep reading and discover it.
The ultimate guide of event organization
In this article we talk about everything related to the organization of events, from planning to its celebration.
How to be more creative when organising an event
In this article we share some tips and advice to be more creative when organizing an event. Read on and get inspired!
You may also like:
24/11/2025
Building Brand Loyalty Through Experiential Events in Europe
Building long-term brand loyalty today requires more than visibility or paid advertising requires emotional connection. In the European market, audiences expect authentic interaction, cultural relevance, and purpose-driven messaging.
17/04/2024
What is experiential marketing?
The internet, AI, virtual reality, and modern technological advancements dominate the marketing arena today. In this context, conventional marketing strategies lose appeal to consumers, who have become immune to their effects due to constant exposure. We are now facing a type of customer who craves novel experiences and unique interactions. Therefore, experiential marketing becomes more important than ever.
20/10/2025
Benefits of integrating VR into your stand
Discover how incorporating virtual reality in your booth can create immersive experiences, attract more visitors, strengthen emotional connections, and measure real engagement at trade shows and events.
28/08/2025
Bridging the Cultural Gap: How to Develop a Real Effective Event Marketing Strategy in Europe
Planning events in Europe is much more than a change of location. It's a shift in culture, audience expectations, and marketing dynamics. For North American companies aiming to create an impact at an event or an international trade show, understanding these differences is crucial.
24/06/2025
The ROI of Experiential Marketing in Europe
Experiential marketing stands out as a proven strategy not only to engage but also to deliver measurable returns. For international brands looking to penetrate or strengthen their presence in Europe
24/03/2025
Expanding your US Brand to Europe? Make a Splash with Strategic Events
Discover how US brands can leverage strategic events to successfully expand into Europe. Learn why events are crucial and how to navigate the diverse European market landscape.
